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Friday is an award-winning digital agency that integrates user experience and marketing to build better brands. We’re driven by our vision that positive user experience should be the standard and not the exception.
We’re looking for a UI/UX Designer to join our team. You’ll collaborate on exciting new projects with our design and digital teams to create innovative designs for apps, websites and software. This is an opportunity to become a key part of a growing UX agency.
Based in a stunning, newly restored period building in Dublin’s Merrion Square, we describe ourselves as a close-knit team who work in an open, collaborative and fun environment. Everyone has a voice and we encourage the entire team to share their ideas and learn from each other.
We are truly passionate about the convergence of art, technology and emotion. We want to work with people who share this passion.
<img loading="lazy" class="aligncenter wp-image-10635 size-full" src="https://fri2022backdev.wpengine.com/wp-content/uploads/2020/01/lols-e1580121657406.jpg" alt="" width="1900" height="793" srcset="https://fri2022backdev.wpengine.com/wp-content/uploads/2020/01/lols-e1580121657406.jpg 1900w, https://fri2022backdev.wpengine.com/wp-content/uploads/2020/01/lols-e1580121657406-250x104.jpg 250w, https://fri2022backdev.wpengine.com/wp-content/uploads/2020/01/lols-e1580121657406-700x292.jpg 700w, https://fri2022backdev.wpengine.com/wp-content/uploads/2020/01/lols-e1580121657406-768x321.jpg 768w, https://fri2022backdev.wpengine.com/wp-content/uploads/2020/01/lols-e1580121657406-1536x641.jpg 1536w, https://fri2022backdev.wpengine.com/wp-content/uploads/2020/01/lols-e1580121657406-120x50.jpg 120w, https://fri2022backdev.wpengine.com/wp-content/uploads/2020/01/lols-e1580121657406-80x33.jpg 80w" sizes="(max-width: 1900px) 100vw, 1900px" />
<h3>Requirements</h3>
<ul>
<li>3+ years of professional digital UI/UX design experience.</li>
<li>Expertise in working with client briefs and UX research output to create stunning, progressive and visually engaging UI design for apps and websites.</li>
<li>Creative design thinking and ability to come up with concepts, styles and unique interfaces.</li>
<li>A strong understanding of data focused user behaviour is evident in all your work.</li>
<li>You&#8217;ll have a deep affinity with interface design including concept, layout, and typography. You will also have experience creating UI style guides and atomic design systems.</li>
<li>Experience designing and prototyping your interfaces using applications such as Figma, Sketch or Adobe XD.</li>
<li>Hawkeye, pixel-perfect attention to design detail.</li>
</ul>
<h3>Organisational &amp; Technical Skills</h3>
<ul>
<li>You are self-motivated, you can work independently as well as part of a team and thrive in a fast-paced, multi-task environment.</li>
<li>Consistent record of taking on, interpreting and delivering design projects within agreed deadlines.</li>
<li>Take responsibility for multiple tasks, projects and priorities to ensure they are all delivered on time and to the highest creative standards.</li>
<li>Solve complicated problems by working with UX researchers and designers to apply user-centred thinking and logic.</li>
<li>Challenge established thinking and work closely with the management team to develop new ideas for the business.</li>
<li>Excellent broad-ranging software knowledge with advanced skills in Figma as well as Above Creative Cloud software such as Photoshop and Illustrator. </li>
<li>The ability to lead the team&#8217;s creative brainstorms.</li>
<li>Engage and collaborate with clients directly, build relationships and provide the highest level of customer service in line with our values.</li>
<li>Brilliant time management and task organisational skills.</li>
<li>Experience estimating project scope, timing and costs.</li>
<li>The role needs strong interpersonal and communication skills. You should be able to present and sell work and be open to feedback.</li>
<li>Work closely with the agency management on growing the agency and the UX team.</li>
<li>Leadership skills, ability to grow, educate and motivate your team.</li>
</ul>
<h3>Desirable Skills</h3>
<ul>
<li>A good understanding of UX research and design process including usability testing, user surveys, interviews, card sorting/tree testing and website/app audits.</li>
<li>Experience in carrying out quantitive and qualitative user research.</li>
<li>Experience creating a range of deliverables and concepts such as site-maps, user flows, personas and wireframes.</li>
<li>Creative and conceptual thinking for digital advertising campaigns including concept creation and art direction.</li>
<li>An understanding of open source technologies such as WordPress &amp; WooCommerce.</li>
<li>Creative design skills and the ability to storyboard creative animation sequences.</li>
<li>Familiarity with HTML5, CSS3 and front-end web development frameworks.</li>
</ul>
Friday is building one of the most talented digital teams in UI/UX and digital. To achieve our goals we&#8217;re driven to hire great people. We see limitless potential if we can find the right talent to grow and share in our success. This is a big opportunity for a designer to make a real difference by working with some of the best people for a diverse range of clients.
Employees benefit from an open, flexible, and easy-going environment from where to work and grow. We offer generous holidays, employee perks, hybrid working, high-end tech and the opportunity for training and development.
If you feel you are the right match for this role, please drop us a line with your CV and examples of relevant recent work to <a href="mailto:careers@friday.ie">careers@friday.ie</a>
&nbsp;
Permanent Role
Salary: Negotiable. 
Experience: 3 years minimum.
Benefits include:
<ul>
<li>Competitive salary based on level</li>
<li>Flexible, remote and hybrid working options</li>
<li>Pension plan with company contributions</li>
<li>Generous holidays and mobile phone plan</li>
<li>Extra day annual leave on your birthday</li>
<li>Healthcare</li>
<li>Paid sick leave</li>
<li>Paid Maternity Leave</li>
<li>Opportunities for further training and development</li>
<li>The challenge of working with a large variety of major national and international brands</li>
<li>A fun and collaborative working environment</li>
</ul>
No agencies. Please and thank you.

UI/UX Designer Role at Friday Agency

When it comes to the metaverse there is a lot to unpack, so bear with me here&#8230;
Yes the metaverse is intriguing, but it&#8217;s not a new concept.
For a long time, people have been playing VR games and immersing themselves in life simulations like <a href="https://secondlife.com/">Second Life</a>, SIMs, and even fantasy role-playing realms like World of Warcraft.
In October, Facebook CEO Mark Zuckerberg said the firm will undergo a rebranding that included a new name, logo, and ticker symbol. So this was a significant step, obviously.
The metaverse, according to some detractors, is just another failed effort at something that hasn&#8217;t succeeded before, largely by IT giants that didn&#8217;t provide enough uses for it to be of value to people.
There are many who believe it&#8217;s nothing more than an elaborate plot devised by the “powers that be” to control our lives and force us into the black hole of advertising. That&#8217;s a bit paranoid, really.
<h3>Wearable technology</h3>
Virtual reality gamers will know that the world of Ready Player One took some liberties in its depiction of the medium.
The technology just isn&#8217;t there to support what the characters were doing in the book or movie, and it might never be. Of course, this is science fiction, so it&#8217;s not a big deal.
However many people instantly connected this film to Facebook&#8217;s rebranding as Meta.
<img loading="lazy" class="aligncenter wp-image-13751 size-full" src="https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/suit-up-suit.gif" alt="" width="498" height="320" />
Well I&#8217;m sorry to let you down, but that’s really not going to be the case.
Wearable technology is still not where it should be, but let&#8217;s hope that it grows in the right direction and provides us with some fun along the way too, because it won’t all be entertainment – monetisation is inevitable.
As part of their journey to make the metaverse more accessible to a wider audience, Meta is also developing it as a data-driven advertising platform.
<h3>Problematic</h3>
I&#8217;m not only referring to Mark Zuckerberg&#8217;s <a href="https://www.youtube.com/watch?v=KIxPRwgXFQg">questionable presentation abilities</a> when I say that the metaverse&#8217;s debut was problematic from the start.
The timing was also less than ideal. They already had a bad reputation for privacy, and the promise of a more intimate platform has further exacerbated that.
In any case, let&#8217;s take a look at some of the most critical considerations.
<h3>So what is it?</h3>
To put it in simple terms, the metaverse is a virtual world where people can communicate, game and shop online, see virtual concerts, and meet virtually. This may eventually lead to virtual cinemas, competing in sports, and much more.
Instead of relying on its <a href="https://www.oculus.com/">Oculus</a> VR platform to unleash the metaverse, Facebook claims to be working on wearable body sensors that users will use to interact with the digital environment.
But there are a number of problems that must be answered before this &#8220;groundbreaking&#8221; notion can be considered a success.
Is our privacy at risk as a result of this? In terms of digital marketing, what is its significance?
<h3>Metaverse advertising</h3>
Since early 2021, when <a href="https://www.roblox.com/">Roblox</a> went public and <a href="https://www.nvidia.com/en-us/">Nvidia</a> said that the company&#8217;s next step was to establish a metaverse, the word &#8220;metaverse&#8221; has been increasingly searched on Google.
To put things in perspective, in the spring of 1998, the first studies on VR/internet addiction began to appear. So no, this is nothing new.
While some big corporations are only just now starting to really investigate the metaverse’s possibilities, the notion has been around for quite some time. &#8216;Virtual worlds&#8217; and &#8216;an all-encompassing digital playground&#8217; have been anticipated for the internet for decades now.
This forecast was based not just on speculative fiction, but also on technology that was already in the works.
Platforms and content like Roblox, <a href="https://www.epicgames.com/fortnite/en-US/home">Fortnite</a>, and <a href="https://decentraland.org/">Decentraland</a> are just a few of the numerous participants already in the metaverse ecosystem. They feature designers, avatar technology, social media, and VR technology, to name a few.
Non-fungible tokens (NFTs) issued by brands like Gucci and Coca-Cola are now being sold on metaverse platforms such as Decentraland.
<img loading="lazy" width="810" height="524" class="aligncenter size-full wp-image-13748" src="https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/supergucci-810x524-1.jpeg" alt="" srcset="https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/supergucci-810x524-1.jpeg 810w, https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/supergucci-810x524-1-250x162.jpeg 250w, https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/supergucci-810x524-1-700x453.jpeg 700w, https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/supergucci-810x524-1-768x497.jpeg 768w, https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/supergucci-810x524-1-120x78.jpeg 120w, https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/supergucci-810x524-1-80x52.jpeg 80w" sizes="(max-width: 810px) 100vw, 810px" />
Small and big players are helping each other to develop a second world that mimics the actual world in the metaverse ecology, which is already taking shape. Again, this is nothing new.
From the perspective of advertising, it’s important to realise that just as the internet can’t be owned by a single business, the metaverse can’t be owned by a single brand or a small group of tech giants.
Of course Meta, on the other hand, would like you to believe differently right now.
Make no mistake about it, a large part of that re-naming was an attempt to become synonymous with &#8211; and attempt to own &#8211; a metaverse concept that already existed.
Advertising&#8217;s place in the metaverse hasn&#8217;t been thoroughly examined yet, at least not by a third party.
In the actual world, how will it perform? In the metaverse, can previous advertising research results and approaches be applied?
It&#8217;s not simply another new media like the internet; the metaverse has the potential to become a fully realised concept that changes the approach of advertising and marketing in profound ways.
The basic definitions of advertising may need to be revised to include consideration for avatars since the metaverse is interactive and incorporates embodied individuals via their avatars.
Metaverse concert merchandise will become more commonplace (this is already making artists millions!), firms like Meetings Booker may start supporting the platform that facilitates your team&#8217;s meetings… and these are just two examples of sponsorship advertising alternatives that will expand in the future.
<img loading="lazy" width="850" height="425" class="aligncenter size-full wp-image-13749" src="https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/Justin_Bieber_Make_Debut_Metaverse.jpeg" alt="" srcset="https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/Justin_Bieber_Make_Debut_Metaverse.jpeg 850w, https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/Justin_Bieber_Make_Debut_Metaverse-250x125.jpeg 250w, https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/Justin_Bieber_Make_Debut_Metaverse-700x350.jpeg 700w, https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/Justin_Bieber_Make_Debut_Metaverse-768x384.jpeg 768w, https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/Justin_Bieber_Make_Debut_Metaverse-120x60.jpeg 120w, https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/Justin_Bieber_Make_Debut_Metaverse-80x40.jpeg 80w" sizes="(max-width: 850px) 100vw, 850px" />
We need to test, reproduce, and expand existing advertising ideas in this new universe in order to understand how advertising will operate in the metaverse, but this hasn&#8217;t happened yet.
In order to test and construct theories that can explain and forecast how advertising in the metaverse works, we&#8217;ll need both qualitative observations and empirical data (i.e., data collected by humans and machines).
<h3>Our everyday life</h3>
As with the internet and smartphones, proponents of the metaverse believe it will have a huge influence on our everyday lives.
Many younger people will find it easy to join a console chat and play a game with pals, but not everyone will be able to.
While certain components of the metaverse currently exist, contemporary online worlds are predicted to swiftly evolve, allowing us to not only mirror the real world but also to be and do whatever we choose.
There is a growing consensus that we will soon be wearing glasses comparable to the virtual reality headsets now on the market, but with fewer drawbacks, to access the internet.
Many more types of virtual reality gadgets and equipment, such as cheaper omnidirectional treadmills, will be available in the future to enable people to experience the virtual environment as if they were truly there.
This is the point at which we begin to enter a virtual world that&#8217;s a tiny bit closer to Ready Player One.
Many roadblocks remain in the way of this completely immersive vision being achieved anytime soon, even among those who embrace the metaverse.
Significant technological advancements are required in order for a metaverse to properly imitate the actual world.
Even while cloud computing, 5G, and artificial intelligence (AI) have all been around for some time, they have only lately begun to take off.
Even if the metaverse has all the technology it needs right now, it would still need to become more inexpensive and more widely accessible if it is to reach its full potential.
<h3>Privacy</h3>
In addition to technological issues, the privacy and security of individuals must also be considered. Many people already worry about what digital platforms know about them, even if they don&#8217;t really know what the issue is (my biggest gripe with this!).
Early versions of the metaverse are already in existence, and they are gaining traction. Global AR and VR tech sales are projected to soar now, and not surprisingly, but not without consideration for blocking of personal information.
Technology firms are taking note of how many people, particularly the next generation of users, have already come to terms with a big portion of their future being located outside of the physical world entirely…
<img loading="lazy" width="640" height="640" class="aligncenter size-full wp-image-13750" src="https://fri2022backdev.wpengine.com/wp-content/uploads/2022/03/this-is-issue-about-trust-and-privacy-stan-marsh.gif" alt="" />
Microsoft has also announced intentions to deliver software and hardware tools relevant to the metaverse in the near future.
For their <a href="https://www.microsoft.com/en-us/hololens/hardware">HoloLens</a> mixed-reality device, they&#8217;ve created a platform called <a href="https://www.microsoft.com/en-us/mesh">Mesh</a> on which other companies can build apps.
A platform for shared virtual environments dubbed Omniverse Enterprise, developed by graphics chipmaker Nvidia again, will also be launched, allowing groups of users to merge parts they have generated elsewhere into a virtual entity they can then work on together.
An avatar must have some of the cognitive abilities of a human in order to be useful. In this, AI technologies like NLP, optical character recognition (OCR), reinforcement learning (RL), and conversational AI will play a key role.
Virtual characters that are more advanced (and will even learn over time) will encourage users to return to a virtual environment, making the experience more enjoyable. Because otherwise, it would be too &#8220;samey&#8221; to stand out.
For the metaverse to succeed, immersion will be as important as website engagement metrics are for user experience and SEO.
In order for the experience to be compelling, it has to be able to do all of these things.
<h3>The healthcare sector</h3>
Psychologists are increasingly using Zoom to communicate with their patients instead of meeting face-to-face, so the sector is no stranger to digital engagement.
Aside from the obvious financial and entertainment advantages of a metaverse, there are also concerns about the mental health of those who use it.
Usage and enjoyment of this new world will bring both issues and rewards.
For example, according to research from the University of Oxford, virtual reality may be beneficial for people with schizophrenia. The results of the research show that virtual reality immersion might be beneficial in regulated settings.
Furthermore, it can be used to alleviate the symptoms of phobias and other mental health issues.
<h3>More accessible</h3>
It&#8217;s reasonable to worry about things like data leaks and malfunctioning technologies, but remember that the advantages often exceed the negatives &#8211; as we&#8217;ve learned from earlier technological advancements such as, well, the internet itself!
For example, we often discuss the necessity of home care and making therapy more accessible to more people. Now that the ‘homes’ of patients will be in the metaverse, the possibilities for outreach and better treatment are endless.
Behavioral healthcare professionals and academics will play a critical role in shaping the metaverse as we advance toward a fully collaborative online environment, both by providing guidance in its creation and by performing impartial research on its impacts.
<h3>Keep an open mind</h3>
As with anything, you&#8217;ll need to keep up with the latest developments in this space – it&#8217;s coming no matter what we do.
So keep an open mind and engage in healthy dialogue with others whose views differ from your own, even if it is unpleasant at times, because it will bring good things with it too.
In general, we&#8217;ve never been known to be early adopters. With the metaverse, we have the chance to change that.
Don’t be scared, let’s have some fun with it.

The Metaverse Advertising Privacy and Everyday Life

Advertising, Privacy and Everyday Life in the Metaverse

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UI/UX Designer Role at Friday Agency

Advertising, Privacy and Everyday Life in the Metaverse