User Experience

Creating a positive user experience creates a more valuable customer relationship.

This is the reason that Friday exists – UX is the backbone of everything we do.

To create a great user experience we must show empathy with the end-user, understand how they behave – their goals, motivations and frustrations. We don’t do this by assumption or using second-hand information. We are research-based, we talk directly to the user to validate our direction.

This allows us to create the best possible user experience, making it as targeted and frictionless as possible.

When we talk about user experience in the digital world we mean the interactions, reactions, and perceptions your audiences have wherever they engage in your brand. It could be when they use your website or app, but also when they search for your services or engage with you on social channels.

It’s emotional, it’s the feeling that people have when they use your product or service.

Our Process

It’s essential to get your user experience right. UX has a critical impact on the interaction and opinion a user (or customer) has with your product and, importantly, the business behind it.

We describe a negative user experience as the friction that an informed UX design can alleviate.

When we understand the people we are building the experience for, we can use design to remove friction, eliminate frustration and promote positive feelings about your brand.

We can find your audience’s needs through user testing, user research, and by collecting and reviewing analytics. This information can be used to validate and inform and align objectives, content, design, and functionality.