Finding your next car now
Our Client
Sweep is the new way for people to buy and sell cars in Ireland.
Set up by two friends, Conor and Shane, the app helps make the process of buying or selling a car faster and easier. Friday helped the Sweep team to position their product in a competitive space and it now sits in the Top 5 downloaded apps in its category.
The Challenge
Sweep was founded to combat some of the issues which arise when potential customers are searching for cars to buy online.
While the car buying process rarely results in love at first swipe, Sweep set up their app to work along the same line as Tinder, like what you see swipe right, and swipe left if you don’t want to continue. Sweep felt that the car-buying journey was broken, particularly in Ireland and other countries. Their concerns were consumers using other car marketplace websites were being repetitively shown cars they had no interest in, delaying them from seeing cars that might tick all boxes.
In a busy market, how could they differentiate? How could they target the right audiences to educate and convert them?
Expertise Applied
The Solution & Results
We set about working closely with the Sweep team to discover and understand the market, audience intent and presented a direction and solution that we felt could have a big impact.
We established the right positioning for the product in a competitive space. A tone of voice and brand toolkit was created from which creative application was applied across web, social and digital strategy.
Delivery included:
- Brand positioning and Tov and design system.
- Content
- Digital Strategy
- Performance Marketing
The impact of our work has been very well received in all quarters – for Sweep’s customers, its team and of course the business itself.
Friday helped us to establish a deep understanding of our audience needs, and our resulting digital strategy balances creativity and accessibility of content for our users. Above all, they have delivered real value in terms of conversion and the results speak for themselves. We have learnt a huge amount from the Friday team and we have a brilliant working relationship together.
See our work
www.sweep.ie
Let's create something special together